Originally published on March 5, 2017 at www.lmshealthpro.com.
By Kristen Brady
As you glare ahead and make your marketing plans for your healthcare practice, below are trends to take into consideration for 2017:
In 2017, social messaging apps are increasingly becoming marketing platforms
Twitter, Facebook and the additional big-names still are great social hangouts. However, what is increasing in popular usage are social messaging apps, like WhatsApp, Messenger, Snapchat and other ones. As these have in China and other places, they’re quickly evolving to multi-purpose platforms. Relationships and conversations with customers in real time are the traditional core of messaging. Learn to expect new marketing and advertising possibilities to come on the scene as chat apps continuously increase.
Smarter content will win patients
The trend is presenting authoritative, share-worthy and interesting content. The Web is marketing’s front door in healthcare. Patients—currently responsible for a share of medical costs—browse the Internet for information that is relevant and valuable. Amidst growing competition for a reader’s attention, content today has to be reliable, social-sharable and fresh to build trust and earn respect.
Today, marketing generating systems are more advanced. The audience/public also has become resistant to broad brush, old-style methods of advertising. Marketing methods of a contemporary nature identify user interests and produce relevant, personalized and timely content upon a one-to-one basis. For example, retargeting, displays advertisements to people who indicate a curiosity in your content or website. As automation of digital marketing creates a user profile, personalized and relevant messaging is more attention grabbing and delivers greater response and interest.
Optimize for the new universal standard – mobile
Within the United States, 4 out of 5 Americans use and own a smartphone. Tablets, desktops and laptops still are commonplace. However, a person likely will connect first with a smartphone. The capability of sending and receiving email, do instant online research, and make connections online is ever present. Healthcare marketing must first consider the mobile screen, and budget for, as well as adapt that message to additional choices.
Marketing that is location based
Smartphones present marketers the capability of targeting and reaching an audience/patient by their location and by niche. For instance, one strategy will use a device’s location to alert a patient of facilities nearby. Furthermore, location-based marketing detects and adapts to the personal and social preferences of an audience.
For more details contact Leading Management Solutions at (407) 674-1916.
Leading Management Solutions helps medical practice leaders identify ways to improve operations to increase revenue, employee engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.
About the Author:
Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927