Six Ways to Market your Healthcare Organization

By Kristen Brady

For most individuals, grasping the following 6 basic building blocks will take all the guesswork out of healthcare marketing:

Professional Referral Marketing

Continuous and reliable streams of inbound patient referrals from additional dental, medical, or additional professional sources includes the lifeline of most specialty providers. Whether it is a secondary or primary channel, professional referral sources must not be taken for granted. Physician referrals don’t just happen by magic or merely because you’re an excellent provider. Success will require a written plan and unfailing system of preserving and growing the professional referral flow.

Internet Marketing

From social media tools and websites, to mobile apps and patient portals, online marketing includes a mainstream channel for advertising, public relations, and marketing. Precisely how you utilize the muscle of the digital highway may be highly profitable and effective, or a massive waste of money and time.

Branding

It’s all about standing out in the crowd, of course, in a positive way, and it’ll include pretty much everything you do. A differentiating, powerful brand for your healthcare organization is a portion of your reputation. Effective and meaningful branding doesn’t happen without a deliberate effort to express and shape the proper message at the proper time.

Internal Marketing

It’ll include all the means and ways you communicate with individuals who already are familiar with you, mainly previous and present patients. Depending upon the nature of your situation or practice, this influential audience may be a robust referral resource, extra services, word-of-mouth advertising, and/or testimonials.

External Marketing

These include the media which reach potential patients who do not know you. Advertising on radio, in newspapers, billboards, television, etc., target an audience which must know you offer an answer for all their healthcare needs.

Public Relations

PR includes, amongst other things, generating and planning healthcare publicity, as well as free press exposure, like broadcast interviews and newspaper articles.

For more details contact Leading Management Solutions at (407) 674-1916.

 

Leading Management Solutions helps medical practice leaders identify ways to improve operations to increase revenue, employee engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.

About the Author:

Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927

Healthcare Marketing Trends for 2017 – Part 1

Originally published on March 5, 2017 at www.lmshealthpro.com.

By Kristen Brady

As you glare ahead and make your marketing plans for your healthcare practice, below are trends to take into consideration for 2017:

In 2017, social messaging apps are increasingly becoming marketing platforms

Twitter, Facebook and the additional big-names still are great social hangouts. However, what is increasing in popular usage are social messaging apps, like WhatsApp, Messenger, Snapchat and other ones. As these have in China and other places, they’re quickly evolving to multi-purpose platforms. Relationships and conversations with customers in real time are the traditional core of messaging. Learn to expect new marketing and advertising possibilities to come on the scene as chat apps continuously increase.

Smarter content will win patients

The trend is presenting authoritative, share-worthy and interesting content. The Web is marketing’s front door in healthcare. Patients—currently responsible for a share of medical costs—browse the Internet for information that is relevant and valuable. Amidst growing competition for a reader’s attention, content today has to be reliable, social-sharable and fresh to build trust and earn respect.

Individualize; personalize

Today, marketing generating systems are more advanced. The audience/public also has become resistant to broad brush, old-style methods of advertising. Marketing methods of a contemporary nature identify user interests and produce relevant, personalized and timely content upon a one-to-one basis. For example, retargeting, displays advertisements to people who indicate a curiosity in your content or website. As automation of digital marketing creates a user profile, personalized and relevant messaging is more attention grabbing and delivers greater response and interest.

Optimize for the new universal standard – mobile

Within the United States, 4 out of 5 Americans use and own a smartphone. Tablets, desktops and laptops still are commonplace. However, a person likely will connect first with a smartphone. The capability of sending and receiving email, do instant online research, and make connections online is ever present. Healthcare marketing must first consider the mobile screen, and budget for, as well as adapt that message to additional choices.

Marketing that is location based

Smartphones present marketers the capability of targeting and reaching an audience/patient by their location and by niche. For instance, one strategy will use a device’s location to alert a patient of facilities nearby. Furthermore, location-based marketing detects and adapts to the personal and social preferences of an audience.

For more details contact Leading Management Solutions at (407) 674-1916.

Leading Management Solutions helps medical practice leaders identify ways to improve operations to increase revenue, employee engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.

About the Author:

Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927

6 Tenets of Healthcare Search Engine Optimization

Originally posted on February 12, 2017 at www.lmshealthpro.com.
By Kristen Brady

There is no need for a clinician to be researching SEO techniques and strategies. Below are 6 principles to remember in hopes of providing words of comfort to obsessive Google Narcissists:

High rankings on Google matter a lot

What is important is not ranking for every search term, yet ranking for the proper terms, as can be defined by a mix of: a) what the practice provides and wants to promote amongst its services, and b) more importantly, what healthcare consumers already are searching for online.

No website may be on page one for every search term

Generally, the 20/80 rule applies here: 20% of the keywords often will produce 80% of organic site traffic.
Organic rankings on search engines are ever changing

Rankings constantly change, oftentimes by the hour, due partially to searchers changing searches. But, in most instances Leading Management Solutions has the ability to consistently hold a page one ranking for our clientele for the more critical search terms.

Human response is critical to efficient SEO

Google will base its rankings mainly on what its users link to from additional sites and on what they view and click in search results. Every click and link is a vote. Every vote will help that web page go higher in the rankings.

Choice of keyword should be a content function

One common myth is that you ought to choose keywords for SEO to bring traffic to a site. That isn’t quite accurate. Rather, the idea includes picking content based upon what you wish to promote and what individuals are already searching for.

Content is king of SEO

Search engine optimization is about fulfilling a human being’s informational needs. Keep this as your main priority and you will be rewarded.
Leading Management Solutions offers Marketing, Digital Marketing, and Social Media Services to healthcare practices. We can put together a professional, stylish, well-researched and well written SEO website that will create an impressive web presence and help a practice attract new patients. For more details contact us at (407) 674-1916.

Leading Management Solutions helps medical practice leaders identify ways to improve operations to increase revenue, employee engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.

About the Author:

Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927