Never Make a Stupid Public Relations Mistake Again

Because stupid mistakes in public relations have painful consequences, all leaders, Old School and Sustainable Leaders alike – concur that they’re to be avoided like the plague. Here is how:

1. Prior to making any choice, ask yourself “Who will it serve?” If it’ll serve the management or stockholders at the cost of the customers or employees, give it a long, hard thought before you implement the plan.

2. Gain input from an objective, trusted 3rd party. Someone who honestly will inform you that your baby really is ugly.

3. As you make a stupid public relations mistake in spite of the numbers 1 and 2, the CEO – not a representative! – has to publicly state, “I’m sorry for what I did and I was wrong.”

Number three is critical if you want to snuff this type of blunder out moving ahead. If the head honcho must stand at the head of the class then take full responsibility for all seedy or unethical moves her or his company makes… well, let us put it plainly: no one likes to be publicly humiliated. Accountability begins with the top, leaders; therefore, let us begin to own up to our company’s mistakes.

Now, I am a big fan of failing forward, of organizations and people who thrive through error. Here’s the last thing I want: to encourage even less risk-taking all in the name of a decrease in mistakes. Therefore, let us be crystal clear: misguided business decisions, gambles that fail – nobody’s keeping score of how many times you attempt something and fail. It is those wins that matter.

Stupid PR mistakes are ethical lapses. “PR” will come into play as the public learns what you are up to then cries foul. And for that, companies must strive to go above and beyond Six Sigma standards. There isn’t any excuse for an organization not to have an ethical lapse. Does it happen? Maybe. Is it ever okay? Never.

For more details contact Leading Management Solutions at (407) 674-1916. We offer public relations and event planning according to a practice’s budget. This includes:

-Development and assistance with implementation of marketing strategies.

-Development of company awareness and recognition in the community.

-Participation and company representation in local events.

-Assistance with company event planning, such as Grand Openings, Meet the Docs, and Patient Appreciation events.

 

Leading Management Solutions is a healthcare management solutions company providing consulting and resources to healthcare managers. Contact us today at (407) 674-1916. Visit our website at www.lmshealthpro.com.

About the Author:

 

Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927

Stolen Patient Records: Your Next Medical PR tragedy

Originally published on March 12, 2017 atwww.lmshealthpro.com.
By Kristen Brady

Cybersecurity specialists warn that EHRs (electronic health records) include an appealing target for hackers for many reasons:
The healthcare sector is comparatively fresh to digital data storage. More youthful electronic medical records (EMR’s) installations are defense-minded or less secure.
This sector is more fragmented than other ones, like banking. Plus, health information is more vulnerable. It’s shared by numerous offices and providers, support and service companies, as well as individuals.
On the black market, personal identifier information is valuable. Stolen credit cards may be canceled. However, Social Security numbers, names, and similar data may be repeatedly used to obtain loans or commit additional fraudulent offenses.

Preparing for pending medical PR messes

There isn’t any “good news” part to being the victim of ransom and/or identity theft. Statistics report that it is likely to occur to you. Use some time to get yourself ready ahead of time for how to deal with the public relations, marketing, as well as patient experience part of “bad news.” Here are a few steps you can take:
Make a strategy which includes your whole company. Realize that it is a looming crisis which deserves the attention and time of top management, as well as every department.
Offer maximum disclosure along with minimum delay. Allow the whole organization and public to know the pertinent and timely information.
You should direct news media contacts to designated spokespersons. Always be responsive and forthright, yet coordinate precisely who speaks for the company.
Use additional communication techniques to educate patients, the community and all stakeholders. Do not rely on outside news media to “spread the word” to the general public.
Be consistent and regular with updates and news. Nobody enjoys “bad news.” However, the public has an appreciation for truthful distribution of critical details and news.

Leading Management Solutions offers public relations and event planning according to a practice’s budget. Some of the services we offer include:
Development and assistance with implementation of marketing strategies
Development of company awareness and recognition in the community
Participation and company representation in local events
Assistance with company event planning, such as Grand Openings, Meet the Docs, and Patient Appreciation events

Contact us today for more information at (407) 674-1916.

Leading Management Solutions helps medical practice leaders identify ways to improve operations to increase revenue, employee engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.

About the Author:

Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927