Why Won’t Anyone Follow Me on Twitter?

By Kristen Brady

I have noticed a couple of things companies and people do on Twitter that they may want to reconsider. Let us today, talk about why you may find very few individuals following you, in spite of all of your desires to the contrary. Below are 4 major ones which are holding you back:

You seldom tweet. I hope this one isn’t a mystery. You cannot win if you do not play. For example, I will check Tweepi before following you back. If you have not tweeted within the past 10 to 20 days, I will simply ignore you. Do you want more followers? Just tweet!

Your company’s avatar sucks. Do you have an egg head? It’s unlikely that people will follow you, because you appear as if you are lazy or a spammer – or just a lazy spammer. Do you have an animated avatar? They catch your eye, sure – but they’ll bug people! No follow backs. Plus, here is one which few businesses get: logos. If the avatar is a logo, instead of a person, this means you are here to sell and broadcast. That isn’t social, and people are going to avoid you. Twitter’s a social medium. Look it up. S-o-c-i-a-l.

No engagement, all broadcast. There is that word again, broadcast, meaning a one-way conversation – it is how ‘ol school media worked. Guess what? IT NO LONGER WORKS! Speak along with me, and NOT at me.

You do not follow back. If I notice that you have 200 followers, or even 2,000, but you just follow 16 of them yourself, I will not bother following you. And, why should I? You do not reciprocate; you are not social.

These little things make a huge difference in the Twitter world, my favorite medium. Will the above advice change your life? Probably not. Will it assist you in having more fun, and making more friends? I think it will – and some of these friendships probably will enrich your life, as they did mine. You tell me. Give the above tips a try and let us know how they’re working for you!

 

Leading Management Solutions is a healthcare management solutions company providing assistance and resources to healthcare management. One of the services we provide is Social Media Marketing. These services include development of a social media presence on selected social media platforms. Contact us today at (407) 674-1916 to learn more.

About the Author:

Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927

4 Tips for Doctors Getting Started on Facebook

Originally published on September 27, 2016 on www.lmshealthpro.com. By Kristen Brady

As a medical professional or doctor, you know the importance of getting on the Internet and getting in front of your targeted audience. And there is no denying social media’s power, which includes Facebook. The great thing is, you may get on Facebook, and develop your business page and in one hour be marketing, locating, and getting in front of the ones who you have a desire to reach. These days, social media also goes hand in hand with search engine optimization. Here are 4 tips to getting you started on Facebook:

Make Your Facebook Page

Follow the directions from Facebook. Utilize your business name as the page’s name. Make certain you include details in the about section, fascinating images, your hours, compelling reason to get in touch with you, and so on.

While I do not think that you will get any kind of ‘duplicate content’ penalty due to the use of the same bio on the about section of your Facebook page and your website, you should write something unique for your visitors on Facebook. You also will want to develop a customized Facebook background photo.

Connect

After making the page, start to connect with your target audience. It always is easiest by initially inviting friends to like the page. Facebook will show you how to do this easily. Also, you may take out some pay per click advertisements on Facebook to boost your Likes.

If you use PPC to obtain followers make certain that you test everything used so you can ensure to just use the advertisements which are converting. Provide a link to the Facebook page on your site, if you have a business newsletter or email invoices to clientele, add your Facebook link there, too. While it will not bring you in a lot of business doing this, it will not hurt and does not take a lot of effort.

Become Active

Avoid not saying anything for days or weeks at a time. It will give the impression that you are not interacting with your followers, or that you’re too busy for them, or even worse, your business is in trouble. You effectively can manage your Facebook and additional social networks for a couple of hours a week. Create and maintain high quality posts which interest your followers and which are likely to be shared. Some ideas for posts involve:

Answering frequently asked questions

  • Making a video tour of the office
  • Video introducing your staff to your followers
  • Photos of your patients
  • Funny or interesting news in your industry

Network

Network with additional small businesses which are in your target market or geographic area. If you like their Facebook page, they often will like yours back. Not only this, you’ll get to know their business, they’ll become familiar with your business, and maybe you or them might have a need for each other’s business services in the future.

I know spending hours on the Internet doing marketing for your practice is not on the top of your list. Bump it up a couple of notches on your list, and begin with it sooner than later. If you’re consistent, the time placed into it will be worth it.

Leading Management Solutions offers social media marketing to healthcare practitioners. We offer development of a social media presence on selected social media platforms. This includes regular posting of quotes, articles, and relevant information that should be shared on your business page. We offer addition of followers and expansion of your network. We interact with your followers. Management of Facebook ad campaign also available. Possible platforms include:

 

-Facebook

-Twitter

-Pinterest

-LinkedIn

-Youtube

-Google +

-Instagram

 

The price is $200-$400/ month depending on desired frequency of posts and number of platforms. Request quote based on specific needs or call (407) 674-1916.

 

Leading Management Solutions helps medical practice leaders identify ways to improve operations to increase revenue, employee engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.

About the Author:

Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927

 

 

Marketing Your Practice with Social Media

Originally published on August 20, 2016 at www.lmshealthpro.com.  By Kristen Brady

:-  There is no question that social media has changed the way that businesses are marketed. As a healthcare provider, privacy is extremely important which may be why many practices avoid the use of social media as a marketing tool. However, by following a few tips, any practice can tap into the many options for marketing in social media and still maintain the privacy of their patients.

 

 

Why Use Social Media?

 

Before learning tips for using social media, it is important to understand why a medical practice would want to use it as a promotional tool. One of the best reasons for using social media is that it provides an easy way to connect with patients in a real-time manner. It may be easier to think of social media as word-of-mouth promotion as many people ask their friends and family to recommend a healthcare provider. Social media is another way for people to ask for referrals and get information about healthcare providers in the area. It also allows physicians to engage with patients in an informal way.

 

Demonstrate Thought Leadership

 

Social media is a good way to share medical information. Posts about wellness, weight control, diabetes or other medical conditions can provide information to patients and even those who may not be patients. Social media can help set a doctor up as an expert in certain medical conditions which can increase patients for the practice. Ending posts with a call-to-action that encourages readers to contact the office for an appointment can also increase the chance someone may choose the practice to treat a condition.

 

Keep HIPAA Regulations in Mind

 

It is important to remember that a healthcare provider cannot post items the same way a retailer or art gallery can on social media. Violating HIPAA rules can be very expensive and can actually damage your reputation with patients. Be sure that the people who can post on social media pages is limited and that they clearly understand HIPAA rules. It is recommended that staff members be offered refresher courses on HIPAA if they are permitted to post on social media.

 

Understand Patient Population

 

A pediatric practice will have a different approach to social media than a podiatrist. Many medical practices are age-specific and social media posts should keep this in mind. A geriatric specialist may not have many patients who are active on social media beyond Facebook while a pediatric practice may want a social media presence on several different platforms including Instagram and Snapchat. Posts will be different depending on your patient base as well so always keep that in mind when using social media.

 

Keep It Up To Date

 

The old saying “build it and they will come” is not true when it comes to social media. It is not enough to set up a page and then only post on it once every few months. Social media requires commitment so it is important to designate specific staff member who will be responsible for updating social media on a regular basis. Define a specific strategy such as increasing patient numbers by ten percent over the next year as well as a mission statement in order to create a working social media strategy.

 

Avoid Personal Commentary

 

It is tempting when posting on social media to respond to or post personal beliefs and commentary. However, it is important to look at the practice’s social media page as a business page and not a personal page. In fact, the AMA Code of Ethics has strict rules about some personal discussions like politics. The social media page for a practice is not the place to express views on politics or religion. Instead, keep that commentary to a personal page and avoid all discussions on the practice page, even if there are politically connected staff members in the practice.

 

Choose the Right Platforms

 

There are many options available for social media marketing and it is important to understand which is the most appropriate. For patient engagement, sites like Facebook, Twitter or Instagram may be beneficial. If the goal is to provide education, YouTube or LinkedIn might be the best option. There are also social media sites available on physician networks if the goal is educating peers. Adding a blog is another way to provide information and set up the practice as an expert in the medical field. Press releases are also forms of social media that can be used to announce changes in the practice or added services.

 

Public Forum

 

It is important to remember that all social media platforms are public forums. They should not be used to discuss private matters. It is fine to connect with patients on general health matters, but doctors should never discuss specific patient information, even in private messages. Even though Facebook and other social media sites offer the ability to discuss through private chat messages, it is not advised that doctors use that service to discuss personal matters as it may be accessible by others. This could risk the confidentiality of the patient. Instead, suggest that the patient call the office or reach out to them through a patient portal if the practice has one.


Branding is Critical

 

When creating a social media presence, it is important to keep the branding of the practice in mind. Use the practice logo or a picture of the building as a profile and cover photo. Use the same voice when posting messages. Be sure to end each post with a similar call-to-action that asks patients to call for an appointment.

 

Generate Interest

 

The best way to use social media is to generate interest and participation. The medium is designed for people to review, share and contribute information. It is a place for people to comment, support and even report negative experiences. Posts should be informative, interesting and encourage people to comment. Open-ended questions about healthcare, wellness or other aspects of the practice that encourage people to respond are excellent ways to encourage responses. Links to articles that support the practice or photos of success stories, with the proper permissions, are another way to encourage participation.


Legal Information

 

Defamation, libel, slander and plagiarism rules apply even on social media. Never make false statements that could harm a person or organization or post defamatory statements. Doing so could open the practice up to libel or slander charges. Be sure that all information posted is accurate, true and correct. Although linking to someone else’s article or blog post is perfectly acceptable, never use someone else’s words in a post or try to use someone else’s article as a blog claiming authorship. Plagiarism and copyright laws apply in the online world just as they do in the printed world.

 

Develop a Policy

 

The best way to handle social media in a medical practice is to develop a written policy that outlines exactly what social media will be used for. Explain if it is just to engage patients, to provide information or for other reasons. Be sure to include whether physicians in the practice will answer certain questions on their own. Be sure to communicate the policy with patients and obtain the appropriate releases if there is a chance that patient photos or other information will be included on social media.


Privacy Breaches

 

No matter how careful a practice may be, security breaches can occur. Even in physician-only groups, privacy breaches occur so it is important to have a plan in place for how security breaches will be handled. Occasionally review privacy policies on all social media platforms to be sure they meet HIPAA guidelines. Update any privacy settings in the practice that must be adjusted and avoid any chance of disseminating patient health information.

Social media is one of the best ways to promote businesses and its use is growing in almost every industry. Even with strict privacy laws, healthcare practices can use social media to develop a more casual relationship with patients, offer educational information and further increase their online presence.

 

Leading Management Solutions helps medical practice leaders identify ways to improve operations to increase revenue, employee engagement, and patient satisfaction. Learn more about us at www.lmshealthpro.com.

About the Author:

Kristen Brady is the founder and owner of Kaboom Social Media, your social media marketing and content specialists! Follow her on Twitter: @kb54927